【管理科学与工程学院学术论坛】Optimal Enterprise Software Licensing Model: On-Premises or Software as a Service?

报告题目：Optimal Enterprise Software Licensing Model: On-Premises or Software as a Service?

报告人：李胜利 佛罗里达大学信息系统与运营管理系博士生候选人

主持人：贾传亮博士，中央财经大学管理科学与工程学院院长助理

主办单位：中央财经大学管理科学与工程学院

时间：2013年3月21日（周一）下午2:00-3:30

地点：中央财经大学管理科学与工程学院会议室

Title: Optimal Enterprise Software Licensing Model: On-Premises or Software as a Service?

Abstract: We study two prominent enterprise software licensing models, On-Premises and Software as a Service (SaaS), in the presence of consumers’ uncertainty about the future software quality. We find that SaaS is the optimal licensing model when the consumers’ belief in the future software quality is high. However, On-Premises licensing generates higher profit for the firm when the consumers’ belief in the future software quality is low. Further, our research uncovers that the SaaS licensing has an advantage comparing to On-Premises when the upgrade cost is increasing, due to its “multi-tenancy” feature. Finally, we analyze the impacts of network effects and find that SaaS is preferable when strong network effects present.

Shengli Li is a Ph.D. candidate in the Department of Information Systems and Operations Management at University of Florida. His research interests include economics of information systems, software firm strategies, electronic commerce, and social networking sites analysis. His work has been published or accepted in journals such as Decision Support Systems (DSS). Several of his work has been presented at conferences including INFORMS and Workshop on e-Business (WEB). He has served as reviewer for journal and conferences including Information Systems Research (ISR), International Conference on Information Systems (ICIS), Conference on Information Systems and Technology (CIST), Workshop on Information Technologies and System (WITS), Workshop on e-Business (WEB), and Pacific Conference on Information Systems (PACIS).